Kyoto Sangyo University DAY Lecture

"The thrill of sports watching lies in the nail-biting tactics of winning or losing." "No matter how acclaimed a movie is, if it's spoiled, I lose the desire to watch it." The consumption of goods and services involves purchasing, while the marketing conducted by companies selling these items. Can companies grasp the complex psychology of fans in the entertainment sector, where "the script is not guaranteed, but I want to be moved"? This lecture will discuss consumer behavior and marketing in the entertainment industry. ■Notes Pre-registration required (please check the website for details)

Date & Time

6/21(Sat) 12:30～13:30

Venue

Kanazawa New Grand Hotel

Address

4-1 Namimachi, Kanazawa City, Ishikawa Prefecture

Access (Public)

Get off at Namimachi Bus Stop and walk for 3-4 minutes

Contact

075-705-3255 （Kyoto Sangyo University Research Institute）

URL

https://www.kyoto-su.ac.jp/events/20250516_850_0621day.html